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ADEL Private Club
A private membership built around sport, travel, community and access. Beginning in Montréal, opening city by city.
Applications open — Founding membersADEL Private Club is being built now. Nothing on this page is operating yet — there are no members, no partner venues, no concierge desk and no published price. This is an invitation to be considered early, not a product for sale.
The premise
A paddle is a good object. It is not a reason to build a company.
What makes sport worth organising a life around is rarely the equipment. It is the court you could not get on. The four people worth playing. The hour before work in a city you landed in last night. The table afterwards, which is usually the part you remember.
None of that is sold anywhere. It is arranged, by people who know the room, for people who are already inside it. ADEL Private Club is an attempt to make that arrangeable — deliberately, for a small number of people, city by city.
We are starting in Montréal because that is where we are, and because a club that cannot work in one city has no business claiming five.
One point of contact, wherever you are. Tell ADEL what you want to play and where, and we work our network to arrange it — courts, coaching, recovery, the table afterwards.
“I land Thursday night and have Friday morning free. Find three people worth playing and somewhere worth playing them.”
What it is notA booking engine, an app, or a phone number that reaches a script.
Relationships with private clubs, courts, hotels, resorts, coaches and hospitality groups — built city by city, one at a time, and only where we can stand behind the room.
What it is notA directory of discounts, or a card that gets you ten percent off.
ADEL Private Court, sporting weekends, dinners, previews and travel. Some included in membership, some offered to members before anyone else. Small by design — the format stops working above a certain number.
What it is notA conference, a brand activation, or a room full of strangers.
A considered group connected by sport, ambition and curiosity — founders, athletes, designers, operators. The point is who is in the room, which is why the room stays small.
What it is notA network you can buy into, or a follower count with a membership fee.
First access to collections, private editions and member colourways, alongside partner privileges. The products are a benefit of membership, never the reason for it. If the paddle is why you joined, this is the wrong club and we would rather sell you the paddle.
What it is notA subscription box, or a loyalty tier dressed up as a club.
The founding group
50
Founding members · Montréal · 2026
The first fifty members shape what this becomes. They get the founding rate for as long as they hold membership, a direct line to us, and a say in the cities and formats that follow. Fifty is not a marketing number — it is roughly the largest group we can serve properly while the concierge is two people and a phone.
How it works
Membership is by application. We would rather it be the right fifty people than the fastest fifty.
You tell us who you are, where you play and what you would want from a club like this. Two minutes, no payment, no card.
Every application is read by a person. We are looking for fit with a small founding group, not for a score.
If there is a fit, we talk. This runs both ways — you should be interrogating whether this is worth your time.
Founding members are invited in writing, with terms and a price, before anything is charged. You can say no.
Plainly
Request Consideration
Every application is read by a person. We are not accepting on a first-come basis, and there is no payment at this stage.