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Join the ADEL network.
ADEL is building relationships around sport, travel and exceptional experiences — clubs and courts, hotels and resorts, hospitality, coaches, creators and athletes. Some partners stock the product. Most will matter for what comes after it.
The Network
The larger part of what we are building is not distribution. It is access.
ADEL Private Club depends on real relationships in real cities — courts and clubs that will hold a slot, hotels and resorts that will look after a member arriving for a weekend, coaches worth an introduction, restaurants worth the table after. Alongside that sit the people who make a brand legible: athletes, creators, and adjacent houses in travel, hospitality, automotive and design.
What we are looking for. Private sporting clubs and courts. Hotels, resorts and hospitality groups. Coaches, academies and recovery providers. Travel and transport. Creators and athletes. Brands whose standards match ours.
What partnership means here. Not a discount code. Priority access, preferred booking, reserved allocation, private appointments, member events and joint experiences — the kind of treatment that is worth something because it is not available to everyone.
Where we are starting. Montréal, then Toronto, Miami and New York. No partnership has been announced yet — this is the beginning of that list, not a claim to already have one.
Stockists
For pro shops, clubs, and specialist retailers who sell to players who know the difference.
What you get. A named allocation of the next drop, committed in writing before it opens to the public. Wholesale terms with protected margin. Display materials built to the same standard as the product — no cardboard. A demo unit for the counter, on us. Your store listed as an authorized stockist on this site, which matters because our warranty excludes unauthorized sellers and buyers check.
What we ask. A physical location or an established online storefront. Adherence to MAP pricing — we do not discount and neither do our partners. No listing on Amazon or third-party marketplaces. A named contact who answers email.
How allocation works. Partner allocations are locked before a drop opens, not after. When a run sells through we do not restock, so a partner who sells their allocation is first in the queue for the next drop rather than waiting for a reorder that will never come.
Athletes
A small roster. We would rather support six players properly than sixty nominally.
What you get. Equipment for the season, replaced on request, no claim process. Your units reserved from the run before it opens. Direct access to the people who specify the product — if something about the paddle is wrong for how you play, that conversation reaches the mould, not a support queue. Early builds of drops still in development. Travel and entry support for players competing at a level that warrants it.
What we ask. That you actually play. We weight competitive record, coaching reach, and how you speak about equipment far more heavily than follower count — a coach with four hundred committed students is worth more to us than an account with forty thousand passive ones.
Who we are looking for right now. Competing players, certified coaches, and club professionals. Applications from all three are open ahead of Drop 001.
Clubs & Facilities
For courts, academies, and training facilities that want members playing on equipment that holds up.
What you get. A demo fleet so members can try before they buy, refreshed between drops. Bulk terms for member sales, with the facility keeping the margin. Co-branded runs — your club's mark alongside ours on a numbered sub-series, produced once. Priority allocation for member pre-registration ahead of public release.
What we ask. A real membership or program, and someone who will manage the demo fleet rather than let it disappear into a cupboard.
Why co-branded runs work. A numbered, serialised sub-series carries the same authenticity registry as the main drop — members can verify their unit, activate warranty, and prove provenance. It is a membership artifact, not merchandise.
Media & Reviewers
We send review units to people who will be honest about them.
What you get. A production unit, not a hand-finished sample. Full access to specifications, construction detail, and the people who made the decisions. No approval rights requested and no copy review — if you think something about it is wrong, say so.
What we ask. Disclose that the unit was provided. That is the whole list.
Selection
How This Works
You Apply
The form below. The more specific you are about location, volume, and timing, the faster we can give you a real answer instead of a holding reply.
We Review
Against the drop calendar and remaining allocation. We reply to every enquiry within five business days — including the ones we decline, with a reason.
We Commit
Approved partners get terms in writing, a named allocation for the next drop, and access to the partner portal for reordering, registration, and warranty claims.
Enquire
Tell Us
About You
Every enquiry is read by a person, not a filter. We reply to all of them within five business days.
We are taking partner applications now, ahead of Drop 001 on . Allocations for that drop close two weeks before it opens.
Where we are
ADEL operates from Montréal, Quebec. Partner support and global fulfillment run from here. ADEL design originates in Vienna, Austria, where the brand began in 2026.
Prefer email? Write to hello@getadel.com.